After trying many paid and free market research tools, We quickly came to the conclusion that as marketers we tend to over-complicate things in our world. From too many metrics, technobabble, and thousands of synonyms, etc.
It was clear to us that most marketers had no idea what business they are actually in… (Including us!)
Simply put, we are in the idea business!
The better ideas we have, the better test we run, and the better results we get for ourselves/clients!
The original idea for this platform was to come up with a tool that we could use internally to inspire our media buyers to drive better results for our clients.
- It had to be simple to use.
- Give us a snapshot view of different verticals.
- Provide us better ideas to test for our clients.
After some trial and error, we came up with the swipe file as you see today!
It’s simple to use, updated with new content daily, provides a snapshot into every vertical on the planet (from a digital advertising perspective), and it’s an idea-generating machine.
Ohh yeah, and it’s FREE! 🙂
It’s our goal to become the go-to spot for all things ad inspiration… If you want to inspire yourself or your team to get more results from your current marketing, this platform is for you.
After rolling this out internally we saw an instant spike in ROAS for our clients. On average we're seeing 3+ ROAS across all of our accounts we manage. Using this platform daily directly contributed to new fresh ideas that we have been implementing into our client’s campaigns… And driving real results!
We are still in BETA and there's a long development road ahead.
Some of our future plans consist of:
- Users accounts (compile, organize, grow your own swipe file.)
- Easy one-click share with the tools you already use and love. (Slack, Google Drive)
- The ability to add your own swipes.
- And so much more...
Expect many updates to come, if you have any suggestions on how we can improve the swipe file please email us at firstname.lastname@example.org
We plan on keeping the swipe file is free for as long as humanly possible. Our focus in on building a community of like-minded individuals that want to change the world for the better with their marketing!
We are happy to have you here and hope you get a ton of value from the swipe file!